Triggerhouse

Bissell: Carpeted Dark Park Challenge

Washington Square Park; New York City, NY

Challenge

Prove how well the BISSELL® ProHeat 2X® Revolution™ Pet Pro Carpet Cleaner works by cleaning up pet messes in the ultimate proofpoint environment and capture video content of the live demo to share with the world.

Approach

At Bissell, they love pets. They also love a challenge, so we carpeted one of the busiest dog parks in NY—Washington Square Park—and invited pet owners and their furry friends to do their worst. The dogs did what they do best and the Bissell 2X Pro Revolution did what it does best, keeping the carpet clean all day long. Other event elements included branded premiums, a caricature artist sketching digital portraits of dogs, a “Yappy Hour” media event with doggie-themed mocktails, and a partnership with a local animal shelter to support the BISSELL Pet Foundation.