Ben & Jerry’s: Whiskey Biz Capsule Kits
Nationwide
Challenge
Honor the Ben & Jerry’s x WhistlePig Rye Whiskey limited edition ice cream collaboration, Whiskey Biz Topped, by creating an at-home fan experience that feels as exclusive as the sweet flavor that inspired it. Showcase the flavor as well as the pairing opportunities in a premium capsule kit that fans can purchase.
Approach
Leaning into the culinary collaboration, Trigger(House designed and crafted a custom capsule kit that featured collector-worthy kitchen and bar tools and a book of recipes curated by the mixologists of WhistlePig and the Ben & Jerry’s Flavor Gurus. The kit was shipped in a custom branded, limited edition numbered mahogany box that served as an additional collectible display piece itself. In addition to producing the kit, T(H managed the capsule design, online retail store (through Shopify), and customer service communications to ensure each capsule kit and pint package was shipped to arrive in pristine condition.
Results
In total, T(H managed the sale and fulfillment of nearly $40k worth of the limited edition capsules directly to consumers. A secondary, more exclusive run of 30 capsules were produced and delivered to influential names in media and other select VIPs, driving a ton of consumers to want to get in on this Whiskey Biz.
