Ben & Jerry’s: Pup Culture Tour

East Coast

Challenge

To celebrate the bond between dogs and humans through a treat both can get excited about: Ben & Jerry’s ice cream!

Approach

The Doggie Desserts Pup Culture Tour hit the road with dog-friendly activities and free Ben & Jerry’s treats for friends both four-legged and non, starting in Tampa and working its way up the coast, stopping in Baltimore, Philadelphia, New York City, and Boston. Featuring a photo op for pups, doggie caricatures, and a custom tennis ball dispenser, the tour spread smiles and wiggles all over the east coast.

Results

The Ben & Jerry’s Doggie Desserts brought all the dogs to the yard, with over 11,000 combined samples of both pup and human frozen treats handed out to eager attendees and local dog shelters. The tour spread wags and brags amongst the dog community and unleashed countless adorable memories for all to bark about.