Ben & Jerry’s: Doggie Desserts Influencer Kits

Nationwide

Challenge

Develop and manage logistics behind the “ulti-mutt” doggie-themed mailer to support the launch of Ben & Jerry’s new frozen puppy treat. The kits should be a BONE-afide hit among the internet’s favorite canines (along with the humans that open their mail for them). The packages should feature select dog merchandise available through Ben & Jerry’s as well as highlight the Doggie Desserts packaging.

Approach

Trigger(House designed and curated a custom goodie bag that ended up in the paws of some very good boys and girls. These influential pups enjoyed Ben & Jerry’s toys, swag, and, most of all, the delicious frozen Doggie Desserts. In addition to delivering all printed materials within the kit, T(H also managed all fulfillment, packing, and shipping logistics to ensure timely arrival to coincide with the product launch.

Results

Dozens of dogs were spoiled across the country with their delivery of Doggie Desserts and Ben & Jerry’s-themed treats. This kit proved to be the top-performing mailer for Ben & Jerry’s with over 22M media impressions.