Ben & Jerry’s: Chance the Rapper x Night at the Museum

Chicago, IL

Challenge

Celebrate Ben & Jerry’s partnership with Chance the Rapper by creating an engaging Mint Chocolate Chance sampling experience at SocialWorks’ A Night At The Museum event.

Approach

Trigger(House designed and built an interactive footprint in the middle of Chicago’s Museum of Science and Industry that screamed Mint Chocolate Chance in every direction. Included was a larger-than-life cube matching game photo op, floor graphics, uplighting, a popcorn station, and a raffle for custom Chance Movie Night themed kits. T(H’s involvement included overseeing logistics, venue management, production support, kitting, event staffing, equipment rentals, as well as event layout and flow.

Results

Over 5,500 Ben & Jerry’s Mint Chocolate Chance samples and 300 popcorn samples were enjoyed by attendees. The event went off without a hitch and every aspect of the footprint created a memorable treat for guests to feast their eyes (and mouths) on.