Create sustaining and compelling content to continuously support the launch of the third Ben & Jerry’s x Netflix flavor release, Boots On The Moooo’n. Build an at-home experience that will engage consumers and tie in to the anniversary of the first man on the moon.
By combining iconic moments from the Netflix original show Space Force and the playful spirit of the Ben & Jerry’s brand, Trigger(House designed, developed, and launched an original 8-Bit style digital arcade game. From coding and testing to custom composed original music and graphic animations, Trigger(House delivered a top-notch user experience from beginning to end, complete with a Ben & Jerry’s-sponsored contest and custom-designed prize kit for the top ten highest scores each week.
The Boots On The Moooo’n arcade game launched on the Ben & Jerry’s website on June 22nd. Within 4 weeks, we captured over 200,000 visitors to the site with over 88% of traffic being unique visitors.