Ben & Jerry’s: Boots on the Moon (Kits)

Challenge

Create a customized cosmic-themed mailer kit that features a sample of the third Ben & Jerry’s x Netflix ice cream flavor collaboration, Boots on the Moooo’n. Inspired by the Netflix original series, Space Force, the kits should feature one-of-a-kind collectables that tie together the Netflix and Ben & Jerry’s brands.

Approach

Trigger(House designed custom influencer kits filled with space-themed novelty items and a frozen pint of Boots on the Moooo’n ice cream. From designing all kit elements, including the custom shipping vessel, Trigger(House also managed all fulfillment, packing, and shipping logistics, ensuring quality control and on-time (and safe) delivery of these exclusive flavor announcement gifts.

Results

A total of 212 Boots on the Moooo’n kits were shipped overnight to various influencers, celebrities, and top Netflix affiliates, each arriving packed with custom swag and two pints of frozen Ben & Jerry’s ice cream.