Angry Orchard: Treehouse Tour
Nationwide
Challenge
Angry Orchard approached Trigger(House with the task of bringing their Walden, NY orchard treehouse to life at food and wine festivals across the country.
Approach
Crossing the country with a customized 29’ trailer that transformed into a replica of the Angry Orchard treehouse, the experience came to life in a 40X40 footprint. The Treehouse Tour featured elements such as a VR tour experience of the Walden treehouse and orchard, three bars for samples or selling hard cider, a photo op for social engagement, EDU (Spanish) pour, and plenty of areas to relax. T(H managed all tour logistics including staffing, tour routing, inventory management, recapping/reporting, vehicle upkeep and maintenance, and onsite event logistics, making this a turnkey execution for the Boston Beer Angry Orchard team.
