AKG: 70th Anniversary Party
Capitol Studios; Los Angeles, CA
Challenge
Produce a 70th anniversary celebration that showcases AKG’s legendary and extensive history in both headphone and microphone innovation. The event, designed to generate earned media, should include immersive experiences bespoke to AKG that are share-worthy for industry guests and prosumer attendees.
Approach
Trigger(House worked with the brand and partnering agencies to produce an event celebrating 70 legendary years of AKG at historic Capitol Studios. In addition to managing all stage design, lighting, and audio for two onsite DJs and an intimate in-studio performance by Grammy-winning artist Jacob Collier, T(H created a variety of immersive experiences for attendees to interact with. From headphone listening stations to custom photo experiences and a Q&A with industry experts, each control room and isolation booth had a unique activity. Signage and key product placement called out AKG's historic moments both in music history as well as their use within Capitol Studios. To share the event with a digital audience, popular YouTube artist Ramzoid performed a live-stream direct from the studio in a custom-designed isolation booth. The evening culminated with the presentation of a Lifetime Achievement Award to Quincy Jones.
