There is plenty of uncertainty during the coronavirus pandemic—people are feeling anxious and worried. Schools and workplaces have closed, we are being asked to self-isolate, and information is changing on a daily basis. But one thing is very certain:
Covid-19 is affecting the live experience industry like nothing that has come before.
The good news is that, as event planners, we are an incredibly resilient bunch. Consider everything that’s been thrown at us over the years…we’ve always emerged bigger, better, and smarter than ever before.
In times like these, we believe it’s critical to continue communicating and engaging with your audience, customers, and partners.
As the situation continues to evolve, having the right resources and support team can increase your preparedness, help guide your thinking, and optimize your planning and activation.
While people’s health and well-being is the number one priority, helping our clients weather the storm and emerge intact and on top is our core goal.
This continuing series of white paper documents represents our collective research and POV on how brands can continue to engage with consumers experientially in this age of social distancing.
COVID-19 has drastically changed the experiential landscape, but with stay-at-home restrictions loosening and public spaces opening daily, live and IRL experiences look set to make a return this summer and fall with some new rules and norms around social distancing.
We’re already seeing a staged ramp-up back to in-person and live experiences in the form of hybrid and localized events and gatherings—designed with reduced contact and limited shared surfaces, but still involving a level of human or real world interaction to help personify the brand experience.
With savvy audiences more desperate than ever to connect, interact, and share experiences IRL—and health and safety becoming a major factor in event creation and planning—we see this as an opportunity to rethink activation strategies and plan experiences that could end up being more imaginative, more entertaining, and more valuable than ever before.
It’s our POV that if we can be safe and smart with our tactics incorporating safe distancing and smart sanitation measures, we can deliver extremely impactful experiences at a time when it matters most to say connected to your audience.
The health and safety of everyone associated with our events is our highest priority. And while we’re just as eager as everyone else to get back to holding events and sharing experiences, it’s imperative that we’re following CDC, state, and Trigger(House guidelines.
These guidelines have been developed to help your business reconnect with audiences through the power of experiential—while establishing clear and transparent communication of the policies and procedures we’ll have in place to ensure that our employees, guests, and partners have the safest and most impactful experiences possible.