Wolverine x Metallica
Nationwide
Challenge
Design and produce a unique, custom delivery kit for each member of the band Metallica that celebrates their partnership with Wolverine and features limited edition Wolverine x Metallica Scholars collaboration footwear and accessories.
Approach
The Trigger(House team leaned into a “touring musician/on the road” thematic, resulting in heavy duty custom roadie cases carrying each member’s gear. Classic rock ’n’ roll vibes paired with an iconic touring vessel, these one-of-a-kind cases included custom exterior and interior branding, along with personalized compartments to house all kit elements. Each case came with caster wheels for easy maneuvering backstage and guaranteed extended life on the road. A band built this tough needs the gear to match and we knew these exclusive roadie cases were ready to rock as hard as Metallica.
