Welly: 2025 Summer Tour
Long Island, NY; Detroit, MI; Washington DC, Virginia Beach, VA; Wrentham, MA
Challenge
Prove that Welly’s kid-friendly bandages aren’t cheap gimmicks—they’re tough, functional, and actually fun. To win hearts (and scraped knees), we needed to boost brand love, let kids test-drive the goods, and bring inclusive play to families in cities across the country.
Approach
Trigger(House teamed up with a touring bounce house activation and turned it into a full-throttle, Welly-branded wonderland. Think high-flying chaos meets high-quality care. At the center of the action was our Experience Tent, where kids got hands-on with Welly’s latest showstopper: the color-changing bandage. We fused play with product in a way only Welly (and Trigger(House)) could: bold, bright, and built to stick.
Results
Turns out, parents showed up for the peace of mind, and kids showed up for the bounce: 72,800 bandage samples were given out, and 5,591 families entered the tent. We didn’t just show off the product—we made healing the highlight of the day.
