Triggerhouse

Weber Shandwick, Kellanova: Cheez-It “Studio Cheez”

Lower East Side; New York City, NY

Challenge

Turn a NYC nightclub into the ultimate Cheez-It playground: a late-night snack-craving fever dream where the party doesn’t just slap—it crunches.

Approach

We teamed up with our awesome brand and agency partners to build Studio Cheez: a Cheez-It–fueled nightclub experience featuring the world’s first Cheez-It tap, a full lineup of snack-inspired cocktails (including the iconic Cheeztini), an onslaught of insane Cheez-It-centric hors d'oeuvres, soon-to-be-iconic Studio Cheez shot girls, and a packed lineup of hot djs, including Cheat Codes. Under glowing Cheez-It disco cubes and over a custom cracker dance floor, guests partied deep into the night, snacking til the break of dawn.