Culture Republick: Tour
San Francisco, CA
Challenge
Execute a regional marketing campaign to draw in shoppers with an offering that incorporates both probiotics and purpose. This new category treat was introduced to be mission-driven and also health-conscious, rather than just indulgence.
Approach
Trigger(House designed and executed a Culture Republick food truck sampling tour in the Bay Area that served up a variety of flavors (both dairy and non-dairy), all the while garnering support for local art and wellness events. By hiring two San Francisco-based tour managers with deep local ties to art and wellness communities, we were able to authentically saturate the SF market over the course of two months.
Results
In two months time, the team was able to secure eight consecutive weeks of local events, office visits, and business partnerships for sampling. We scooped over 30,000 samples, produced an All-Women Art Battle, built a strong following in the San Francisco market, and helped secure a buy-in from Walmart.
