Unilever: Burger King Global Franchisee Conference 2019
Miami, FL
Challenge
Design and execute a 40’ x 40’ trade show booth for Unilever that showcases 5 of its unique brands. The footprint must stand out amongst some top competitors and display a cohesive Unilever message, while allowing each of the represented brands to reflect their individual brand identities.
Approach
In just 4 weeks, Trigger(House created a 'food truck park' themed booth that included two custom-wrapped food trucks fully equipped to serve samples within the convention center. This non-traditional booth stood out from the other trade show structures/booths found on the convention floor and saw high volumes of foot traffic due to its unique design and sought-after sampling offerings including Ben & Jerry’s Ice Cream and JackFruit Slides made with Helmann’s Vegan Mayonnaise. The open-concept layout allowed for Unilever representatives to interact and host informal sales meetings with potential Burger King franchisee partners, further driving positive sentiment and acquisition for each brand onsite.
