ULTA Beauty: BCRF Pop-Up
New York City, NY
Challenge
Raise awareness for the ULTA Beauty brand’s national retail partnership and contribution to the Breast Cancer Research Foundation initiative.
Approach
Design and build a temporary retail store in Manhattan’s trendy Soho shopping district, constructed to function as an event space, public retail space, and set for a film production that yields multiple videos for PR and Social use.
Results
To date, ULTA Beauty has funded over 16 millions minutes of Breast Cancer Research, and the promotional video shot in the SoHo pop-up store has received over 1.7 million views on Facebook.
