U.S. Bank: The Power of Possible, Denver
16th Street Mall; Denver, CO
Challenge
Surprise and delight the people of Denver with an amazing update/experience to a public space, showing them the “power of possible” in their community through the ultimate relaxation experience;` reinforcing the brand message and encouraging participation on social media with a hashtag driven photo experience and opportunity for interactive engagements.
Approach
Takeover a stretch of the 16th street pedestrian mall in Denver, offering visitors a unique and unexpected opportunity to take a load off, cool down, and relax courtesy of US Bank in a location notorious for limited public seating—complete with lounge seating, chair massages, and ice cold bottled water all for free. Using one of a kind inflatable furniture, a series of tents, and relaxing decor, we created an inviting atmosphere that expressed the "power of possible" by turning an ordinary sidewalk into the ultimate relaxation space. Visitors were encouraged to tag photos from the photo backdrop on Instagram or Twitter with the #DenverPossible hashtag to have their photo posted on the jumbo screen and entered to win exclusive prizes from 16th businesses.
Results
Executed over 2 weekends, the #DenverPossible relaxation experience effectively showed the people of Denver that anything is possible with the right partners. More than 45,000 pedestrians had access to the experience, the hashtag was used over 600 times on social media, 98 free massages were given, and over 1600 bottles of water were distributed.
