Triggerhouse

U.S. Bank: The Power of Possible, Cincinnati

Purple People Bridge; Cincinnati, OH

Challenge

Surprise and delight the people of Cincinnati with an amazing update/experience to a public space, showing them the “power of possible” in their community through visual demonstration, reinforcing the brand message, and encouraging participation on social media with a hashtag-driven photo experience and interactive engagements.

Approach

Transform the iconic Purple Pedestrian bridge in Cincinnati into an outdoor art gallery and crowdsourced community canvas; partnering with local artists to live-paint on custom fabricated murals spanning the bridge to express that anything is possible. Visitors will be encouraged to leave their own mark by sharing what their “personal possibility” is to help design the final murals. Develop a photo printing software that encourages people to tag photos from the bridge on Instagram or Twitter with the #cincypossible hashtag to receive an instant print out of their image with campaign border and enter to win a piece of the finished artwork, bridging the gap between digital and physical.