Triggerhouse

TRULY: NHL Winter Classic

Cotton Bowl Stadium; Dallas, TX

Challenge

TRULY approached Trigger(House to help promote their new partnership with the National Hockey League at the annual outdoor Winter Classic.

Approach

The Winter Classic was the first to experience the TRULY Bubble Hockey Lounge. The ice rink-inspired lounge was housed inside a massive inflatable dome, which doubled as a projector screen on both the interior and exterior of the dome. A set of airlock doors brought the guests onto the “rink,” which featured Truly branded bubble hockey games, an ice sculpture luge for samples, a photo op with a branded zamboni, and, of course, a TRULY bar. T(H was tasked with managing the logistics and execution of the activation, including planning, staffing, and onsite management.