TRULY: NHL Stadium Series
United States Air Force Academy, CO
Challenge
TRULY approached Trigger(House to help promote their new partnership with the National Hockey League at the outdoor stadium series TRULY Pregame.
Approach
This NHL Stadium Series TRULY Hard Seltzer Pregame was the third event to experience the full TRULY Bubble Hockey Lounge activation. The hockey rink-inspired lounge delivered again with incredibly immersive projections, TRULY branded bubble hockey games, a custom TRULY ice luge for sampling, a photo op, giveaways, and, of course, plenty of ice-cold cans of TRULY for sale at the bar. The activation also featured a TRULY branded zamboni photo op on the exterior. T(H was tasked with managing the logistics and execution of the activation, including planning, staffing, and onsite management.
Results
The third and final TRULY x NHL Bubble Hockey Lounge activation of this season was once again a hit. The lounge saw more than 300 buble hockey games played and more than 900 samples distributed.
