TRULY: NHL All-Star Game
Union Station Hotel; St. Louis, MO
Challenge
TRULY approached Trigger(House to help promote their new partnership with the National Hockey League at the annual NHL All-Star Game Fan Fair.
Approach
NHL All-Star Weekend was the second location to experience the hockey-inspired lounge from TRULY. The lounge was located conveniently in the Union Station Hotel among the rest of the NHL Fan Fair event. TRULY’s activation engaged fans with a realistic “rink” that was home to a photo op, TRULY branded bubble hockey games, TRULY samples, and a TRULY bar. T(H was tasked with managing the logistics and execution of the activation, including planning, staffing, and onsite management.
Results
The rink continued to be a smash hit among guests, as more than 2,000 guests were crowned bubble hockey champions. The activation also captured over 1,000 pieces of user-generated content through the photo op experience.
