TRULY: AVP
NYC, Seattle, San Francisco, Hermosa & Manhattan Beach, Chicago, and Honolulu
Challenge
Educate and generate awareness by introducing new drinkers to TRULY Spiked & Sparkling through event programming occurring around the AVP Beach Volleyball Event Series that encourages adoption, trial, connectivity, and engagement among an active lifestyle consumer.
Approach
In less than 30 days, Trigger(House worked closely with the brand to plan and execute seven nationwide TRULY branded pop-up sampling activations within the AVP Beach Volleyball Event Series. Each activation consisted of a LED-lit custom-made swing set and truss set-up, sampling stations, and POS in the AVP VIP area. Tapping into this series allowed for this Boston-based brand exposure through various social channels and media outlets.
Results
All scheduled events were a success, giving new and old consumers a Truly Spiked & Sparkling experience rooted in the ideals of a healthy lifestyle. AVP Beach Volleyball reached over 502k people on both social media and live viewing outlets.
