Triggerhouse

Toboggan USA: Rethinking Retail

Portsmouth, NH

Challenge

Toboggan, a property of Trigger LLC, is a collaborative workshop that puts craftsmen and their processes at the center of the experience and allows consumers to participate through hands-on interactive touch points. Toboggan celebrates quality craftsmanship, promotes brand purpose, and produces memorable social happenings both online and off.

Approach

The 4000 sqft space functions as an incubator by spotlighting products and their makers as deeply rooted lifestyle companies. Each month the store hosts happenings to test theories and integrates consumer feedback into new private label products. A 10’ x 20’ mobile Makers Stage allows Toboggan to showcase special events in other unique environments outside the retail footprint.