Talenti: 2026 Cincinnati Open
Mason, OH
Challenge
As a sponsor of the 2026 Cincinnati Open, Talenti wanted to serve up its Gelato and Sorbetto in a way that felt every bit as premium as the product itself.
Approach
Trigger(House concepted, designed, and transformed a completely empty 20' x 20' footprint into a custom Talenti Gelateria, finished with a full-service gelato bar and plenty of brand personality. The T(H creative and fabrication teams worked hand-in-hand to turn the 3D renders into reality. From fabricating and designing every detail of the Gelateria build to staffing and partner coordination through 16 days of on-site execution, we handled the details that kept serving up the experience (and the samples).
Results
More than 22,000 samples were served in Talenti-branded cups, finished with custom tennis ball shortbread cookies. Guests lined up for a taste, posed in front of the oversized tennis racket wall, grabbed commemorative postcards, and got to know a little more about Talenti along the way—including where to find their next pint after the tournament.
