Triggerhouse

Solar City: IPO

Nasdaq Headquarters; New York City, NY

Challenge

Celebrate the IPO of Elon Musk’s new energy company, SolarCity, in a big way outside of the Nasdaq Times Square Headquarters.

Approach

Anchored by a living vertical garden with touches of technology seeded throughout, the event rooted itself just outside of Nasdaq’s Times Square headquarters. It sprung to life overnight with a takeover of all the digital billboards on the south bowtie of Times Square, acting as a PR backdrop to drive awareness of the IPO and educate consumers on a new way to approach energy.