Triggerhouse

Sir Paul McCartney: Album Listening Party

Midtown Rooftop; New York City, NY

Challenge

Create a unique listening experience for Paul McCartney's latest album release, “New.”

Approach

Before the album is released to the public, create an intimate drive-in style, first-to-listen experience for a select number of McCartney super fans and VIPs. Based on an insight from McCartney himself, "an album's first listen is best done on a long drive in the car,” Trigger(House placed 30 premium cars on a rooftop in midtown Manhattan, all of which were hardwired to play the new album on cue. With all cars facing an enormous canvas, all event guests were treated to a live art installation timed perfectly with the listening experience, revealing the album’s art cover at the finale.