Shell: Kiss Car Commercial
Los Angeles, CA
Challenge
Surprise and delight Shell V-Power Nitro+ Fuel fans for Valentine's Day.
Approach
Trigger(House was selected as Shell’s US execution partner for a hidden camera video series taking place in 5 markets across the globe. Leading up to Valentine’s Day, hidden cameras were placed around select stations in the Los Angeles area. Consumers using V-Power Nitro+ to fuel their cars were encouraged to show love by kissing their car. Consumers caught kissing on camera were rewarded with free fuel and were entered to win the grand prize of a romantic trip for two to Italy.
