Triggerhouse

Scrubbing Bubbles: Let’s Bubble

Times Square; New York City, NY

Challenge

Create a PR-worthy kick-off event for Scrubbing Bubbles' 2013/2014 social responsibility campaign, Let’s Bubble, a national call to action where Americans can nominate places within their communities deserving of a clean-up.

Approach

Kick off the program on New Year’s Eve in Times Square with an interactive set-up, giving consumers a luxurious, amenity-filled escape from the cold. Once inside, guests were asked to write and post their wishes on the official Scrubbing Bubbles Wishing Wall, submitting locations they’d like the Let’s Bubble ambassadors to clean in their local communities. Additionally, each participant had the opportunity to step inside a custom digital photo booth that would display participants' photos on 4 digital billboards throughout Times Square!