Samuel Adams: Run Pub at the Boston Marathon
Copley Square; Boston, MA
Challenge
Create a footprint centered around Samuel Adams and Marathon Weekend, while incorporating the signature beer 26.2 Brew.
Approach
Trigger(House brought the full Run Pub experience to Copley Square in the heart of Boston, creating a place for Marathon Weekend crowds to kick back with a cold 26.2 Brew. The beer garden featured a barrel wall photo op, pallet wall, and chalk wall where guests could leave a little encouragement for runners and each other. We even fabricated custom marathon-themed barrel covers that quickly became a fan favorite. At the center of it all, the Happier Camper kept the 26.2 Brew flowing, while seating provided with help from the BAA gave runners, fans, and passersby a place to take a load off and enjoy the Official Beer of the Boston Marathon. A little beer, a little encouragement, and a well-earned break in the middle of one of Boston’s biggest weekends.
