Red Bull: TechCrunch
Pier 36; New York City, NY
Challenge
Welcome guests into a fun space for a chance to recharge their minds with a Red Bull Energy Drink—or any gadget needing power at one of several charging stations. Utilize the brand’s infrastructure within the 10’ x 20’ footprint to showcase and represent a unique area.
Approach
Find the most comfortable look and feel for a layout to include a photo GIF booth for capturing and sharing great moments while stepping away from work. Collect lead GEN for the opportunity to receive free product at any office for young entrepreneurs, while looping informational video content about the Red Bull Launchpad project to evolve technology.
Results
Two overnights of 50+ students sharing new technology and three days of 19 startup companies pitching onstage to a panel of judges for the chance to get a $50,000 sponsorship to launch their new invention. Red Bull collected hundreds of contacts and networked with many like-minded brands while having the best-looking booth and experience within the event.
