Phillips 76: 76 Pumpire
Los Angeles, CA
Challenge
Develop a disruptive and engaging pump-side game where ‘76 customers can win Dodgers tickets on-the-go.
Approach
Trigger(House converted a classic ‘Zoltar’ carnival machine game into a custom branded ‘76 gas pump with a robotic ‘umpire’ inside. This interactive machine engaged with the public through a behind-the-scenes professional improvisor acting as the voice of the umpire. With the use of hidden cameras and microphones, consumers engaged with the machine as it answered questions, resulting in a prompt to ‘pull the pump handle’ for a chance to win. Winning tickets were distributed at random and participants walked away delighted, regardless of the outcome.
