Triggerhouse

Ben & Jerry’s: Pecan Resist

Washington, D.C.

Challenge

Support the national Pecan Resist press announcement in Washington, D.C. with a pop-up community event in the local D.C. area that features activist partners and budding young talent from within the community.

Approach

In less than 30 days, Trigger(House planned and executed a one-day community event centered around sampling the newest flavor and promoting local organizations and artists that are making a difference in the D.C. community. Hosted at an outdoor community space in the southwest Navy/Waterfront neighborhood, the event included custom activities like live screen printing of totes and posters, a tie-dye station where guests could hand-dye a 'Resist' banana, and an oversized live mural painting. Live performances and programming took place throughout the afternoon/evening and included a local middle school marching band, student slam poetry, an all-female choir, and a local DJ. Local partners included D.C. Scores, Kid Power, and the Department of Energy and Environment. Many food trucks were onsite, including Ben & Jerry’s famous sampling truck scooping out samples of Pecan Resist for all who attended.