Panasonic: VidCon
Anaheim, CA
Challenge
Develop a target-relevant experience during the VidCon 2015 expo that resonates with the connected generation, generates social buzz, and showcases Panasonic imaging products as the driving technology to creating your own online content.
Approach
Educate and empower the creator community by celebrating the creators and delivering share-worthy experiences in the form of meet ups, cocktail parties, photo and video selfie stations, and a full suite of content creation/editing stations. Allow creators to capture and share content with their social media followers throughout each experience while learning about and trying the latest in Panasonic imaging technology via product bars and video experts. Engagement tactics throughout two footprints scale based on level of interest/engagement and connected the overarching theme of celebrating the creators.
Results
Two unique Lumix Creators Lounge experiences effectively engaged this audience in an approachable and exciting manner that drove awareness, allowed for 1 on 1 product engagement, and provided an experience that planted roots with next generation of YouTube celebrities. In 3 days 987 branded videos were captured with over 25% of attendees engaging.
