Triggerhouse

Panasonic: Panasonic Experience

Nationwide

Challenge

Create an impactful brand experience that encourages participants to create and share content while interacting with the suite of Panasonic “active lifestyle” products and communicating the overarching Powered by Panasonic brand positioning.

Approach

Design and build a custom 10 x 20 truss and awning structure and product displays that bring to life the ‘active lifestyle’ product line by showcasing products in relevant use case scenarios and encourage interactive product interaction. Anchored by the first-of-its-kind Panasonic 360 video experience using the Panasonic A500 action cam to capture slo-motion 360-degree content of participants that is sent to their email for easy social sharing. Showcase products in real life activities while also allowing consumers to touch and try the product features and learn more on Wi-Fi connected tablets. Designed in a way that can be packed to allow for air freight shipping.