Pagoda: Fresh to Frozen Sampling
Lincoln Park Zoo; Chicago, IL
Challenge
Increase awareness and buzz through an impactful and engaging trial-driven experience that communicates the Pagoda ‘Fresh to Frozen’ brand messaging.
Approach
Trigger(House designed a stunning interactive “Fresh to Frozen Wonderland” that included an impressive 11’ tall frozen Pagoda farm stand-inspired sampling station and a carved ice photo op, complete with fresh vegetable ingredients frozen inside. The impressive sampling experience debuted at Lincoln Park Zoo’s annual ZooLights festival, where a team of chefs served up hot Pagoda egg rolls to guests on a chilly December evening.
Results
Pagoda’s 'Fresh to Frozen' activation was a premier exhibit within the ZooLights winter festival with over 5,000 Pagoda samples and 2,200 coupons being distributed in under 5 hours. Additionally, the event was picked up by multiple media outlets, including Prepared Foods Magazine.
