Pure Leaf: DIY
New York City, NY
Challenge
Raise awareness for the consumer launch of Pure Leaf’s new bagged and loose teas through a pop-up event that drives communication around the brand’s high-quality ingredients, simple process, and provenance by leveraging industry experts and celebrities.
Approach
Design and execute a custom media launch event that takes guests on an intimate tasting tour. The free-flowing event included five tasting stations, each with an expert and celebrity guest educating attendees on the Pure Leaf brand story, including tea process, provenance, history, and culture. The final tasting station included an intimate talk with celebrity guest Daphne Oz, where she discussed seasonal home entertaining and hosting.
