Glade: Glade Feelings Boutique
New York City, NY
Challenge
Demonstrate and bring to life how scent has the power to make us feel, while driving buzz and sales for Glade during the holiday season.
Approach
T(H designed and created Glade's first-ever pop-up boutique designed to ignite the senses and give holiday shoppers a place to smell, feel, and get inspired to give the gift of feelings—through scent. The boutique featured a multi-sensory, immersive, and interactive experience for shoppers—including a journey through five dazzling spaces, all inspired by and infused with fragrance. Their entire experience was documented along the way as guests scanned in at each room using passports linked to photo/video capture stations throughout. Each guests photo and video journey was shared with them immediately after leaving the boutique.
