Triggerhouse

Nordstrom: College Step Forward

Charleston, NC

Challenge

Produce Nordstrom’s first ever on-campus innovative, disruptive, and customized shoe experience. Started through a Snapchat competition, college seniors were asked to cast votes for their school. The university with the most entries would host Nordstrom’s shoe experience. With the final competition between five colleges across the country, we had just ten days prior to the event to be notified of the selected winner!

Approach

With such a condensed production timeline and five variable markets, we had to coordinate the full production needs and permitting in all five cities simultaneously. This included a rental of a 30’x90’ tent, lighting, audio, and also production of custom décor items such as the 2,300 square feet of flooring, DJ riser, and custom branding for the tent walls.