Netflix: Peaky Blinders SXSW 2026
Austin, TX
Challenge
Netflix set out to build buzz for Peaky Blinders: The Immortal Man at SXSW—and needed more than a moment. They needed a world fans could step into.
Approach
Trigger(House turned an empty room into a full-scale replica of the movie’s iconic bar The Garrison—fully operational for three days in Austin, Texas. Guests stepped inside for complimentary drinks, Peaky caps, vintage tin-type photos, and the chance to leave with a fresh haircut or tattoo.
Results
5,000+ guests transported. 42 tattoos. 53 haircuts. Surprise appearances from Barry Keoghan. And a lucky few walked away with tickets to an exclusive screening—proof that when you build it right, fans don’t just show up—they become part of the story.
