Triggerhouse

Netflix: Peaky Blinders Campaign 2026

U.S. Bank Stadium; Minneapolis, MN | SXSW; Austin, TX | Man Of Kent; Toronto, Canada

Challenge

Launch Peaky Blinders: The Immortal Man in a way that didn’t feel like marketing. Netflix needed to cut through across multiple markets and moments—live events, cultural hubs, and mass broadcast—without ever breaking immersion.

Approach

We turned Peaky Blinders into a living, breathing environment that showed up everywhere, from stadium to tv to the street. It all kicked off at the NFL Christmas Day game, where we transformed a field-level suite inside U.S. Bank Stadium into The Garrison Pub. As the film teaser aired, the broadcast cut live to the bar, blurring the line between content and reality for millions watching at home. Then we turned it all the way up at SXSW, building a full-scale, fully operational version of The Garrison pub in Austin. Fans didn’t just visit—they lived it. Drinks, Peaky caps, tattoos, haircuts, vintage portraits, and surprise in-person appearances from actor Barry Keoghan transformed a pop-up into a full-blown cultural moment. Finally, we brought The Garrison to Toronto, where we took over iconic local pub Man Of Kent and turned it into a fully immersive version of the fictional pub. Period details, themed cocktails, and a custom soundtrack pulled unsuspecting guests straight into the 1940s. Three totally different locations and scales, but one consistent idea: don’t promote the world—drop people into it to experience for themselves.