Triggerhouse

Arla: National Grilled Cheese Month

New York City, NY

Challenge

Showcase the Arla band and their premier cheeses through creative and unique sampling tactics that target top media outlets around National Grilled Cheese Month.

Approach

Partner with the one of the top 10 food trucks in the US to create a chef-inspired menu featuring Arla cheeses. T(H negotiated and managed the partnership between Arla and the Morris Truck, a popular NYC food truck known for serving up creative grilled cheese offerings, to create 3 unique gourmet Arla grilled cheese sandwiches. Targeting the most influential food and media bloggers in New York City, together, Arla and The Morris Truck took this exclusive menu to the offices of At Media/The Kitchn, Buzzfeed, Refinery 29, and Huffington Post.