Triggerhouse

Metabo HPT: Mobile Tour

Texas

Challenge

Metabo HPT wanted to crank up awareness for their cordless tool line by putting power directly in pros’ hands. The task: connect the HPT name with the Metabo legacy (best known for their nailers) and prove their tools could cut, nail, and drive with the best.

Approach

Trigger(House rebuilt an old trailer into a mobile fortress of cordless power, outfitted with top tools, launch content, and a bold tagline that lit up Lowe’s parking lots. We paired it with a fully wrapped T(H truck featuring a slide-out bed and mobile gauntlet, creating a two-vehicle spectacle. The footprint included a branded 10x10 tent shielding Texas heat and housing the “Go Time Gauntlet”—a hands-on showdown with three hero tools: Circular Saw, Triple Hammer Impact Driver,and Brad Nailer. Pros left with their own co-branded Metabo HPT x Lowe’s bottle opener and a grin that said “damn, these things rip.” To seal it, we staffed top-notch bilingual tour managers to connect directly with Metabo HPT’s core audience.