Triggerhouse

LMS: Sudo House

Austin, TX

Challenge

Drive awareness and trial of the newly launched security app Sudo among tech early adopters at SXSW. The directive to activate at SXSW came just three weeks before the festival kicked off, creating an extremely accelerated project timeline.

Approach

Over the course of three weeks, Trigger(House designed a co-working and social space for tech entrepreneurs and the creative class directly in the epicenter of SXSW. The Sudo House—a first-class lounge and office space with a full service bar—provided a complimentary luxury retreat for SXSW attendees while delivering intriguing and provocative programming, including a speaker series with industry experts, blogger meet & greets, and live entertainment featuring emerging talent. Additional free services provided at Sudo House included a professional headshot studio, luxury massage chairs, a full service espresso and coffee bar, and hyper-fast Wi-Fi connectivity.