Triggerhouse

Lincoln/Gail & Rice Agency: Lincoln x Revel

New York City, NY

Challenge

Leading up to the New York International Auto Show, Harman and Lincoln were looking to create awareness and buzz around the new full-size Lincoln sedan that featured the Harman Revel Sound System.

Approach

To set the stage for the Lincoln/Harman announcement, Trigger(House rolled out a huge event set in Harman’s flagship store on Madison Ave. The scenic design included filling the store’s 8 windows with ninety-six 55” LCD display screens dressed with custom surrounds to create a wrap-around digital display on both Madison Ave and 54th Street. Inside the store, an array of custom wall flats and displays transformed the retail environment into a venue space without impacting any of the store’s permanent fixtures.