Kilz: Magnolia Home Chalk Paint Press Event
Waco, TX
Challenge
Design an intimate demonstration tool and display for celebrity hosts Chip and Joanna Gaines to introduce the new Magnolia Home Chalk Paint line by Kilz to press from around the country.
Approach
Design and fabricate a mobile, three-sided spinning vignette for Chip Gaines to do a Kilz primer product demonstration, as well as two paint swatch display walls to serve as the main backdrop for the event and Joanna Gaines’s ‘big reveal’ of the new Magnolia Home Chalk Paint line. Attendees were shown the power of primer, demonstrated on the mobile vignette, using three pre-stained surfaces: a bathroom with water-damaged walls, a household stained wall flat, and an inlet with metal chair to demo Kilz aerosol paint. The 'Fixer-Upper Style' chalk paint line was revealed when the curtains were drawn to surprise guests with an 8’x8’ display wall showcasing all 44 chalk paint swatches and 125 swatches from the original Magnolia Homes collection line.
