JBL: SXSW Music Porch
Austin, TX
Challenge
Get fans hyped for the launch of JBL’s new Flip 7 and Charge 6 speakers—right in the middle of Rolling Stone’s SXSW Showcase—all while cranking up traffic to the JBL Sound Bodega downstairs.
Approach
Trigger(House dropped a speaker-stacked pop-up smack in the venue’s main artery. Built like a backstage pass to the brand, the space was loaded with a photo booth, a full lineup of JBL’s newest products, and a merch counter giving away enough free swag to fill a tour bus.
Results
We pulled a crowd louder than the openers. Night after night, fans lined up alongside drink lines and ticket queues to grab JBL swag, snap photos, and take their shot at winning limited-edition SXSW-branded portable speakers. And when the music stopped upstairs, the party kept going at the Sound Bodega.
