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JBL: Sound Bodega at SXSW ’25

Austin, TX

Challenge

Trigger(House and JBL cranked up the volume at SXSW with the launch of the Flip 7 and Charge 6 portable speakers—taking over an iconic Austin theater and remixing it into the JBL Sound Bodega, a SXSW-style corner store with big bass energy.

Approach

From the moment guests walked in, the venue hit all the right notes: a claw machine stress-testing JBL's durability, a product personalization station, and Texas-themed giveaways turned the space into a full-blown content creation studio. Every shelf, every sound—built for sharing on social media. Center stage? A lineup of rising stars from the Rolling Stone Future of Music showcase, all backed by JBL’s pro-level sound. Anderson .Paak (aka DJ PeeWee) dropped a killer opening set, spinning tracks through Auracast-enabled Flip and Charge speakers integrated right into the display—proof these portables bring the boom. Backstage, artists and influencers found a speakeasy-style studio where our content crew captured performance cut-downs, daily highlight reels, and mini music vids—turning fresh talent into future headliners and the Sound Bodega into a hit factory.

Results

30 influencers, 13 artist performance, and over 3,000 guests onsite helped create 27 unique video edits leading to over 3.5 billion impressions and an unforgettable week in Texas.

JBL