Triggerhouse

JBL: Sound Bodega at SXSW ’25

Austin, TX

Challenge

Trigger(House and JBL cranked up the volume at SXSW with the launch of the Flip 7 and Charge 6 portable speakers—taking over an iconic Austin theater and remixing it into the JBL Sound Bodega, a SXSW-style corner store with big bass energy.

Approach

From the moment guests walked in, the venue hit all the right notes: a claw machine stress-testing JBL's durability, a product personalization station, and Texas-themed giveaways turned the space into a full-blown content creation studio. Every shelf, every sound—built for sharing on social media. Center stage? A lineup of rising stars from the Rolling Stone Future of Music showcase, all backed by JBL’s pro-level sound. Anderson .Paak (aka DJ PeeWee) dropped a killer opening set, spinning tracks through Auracast-enabled Flip and Charge speakers integrated right into the display—proof these portables bring the boom. Backstage, artists and influencers found a speakeasy-style studio where our content crew captured performance cut-downs, daily highlight reels, and mini music vids—turning fresh talent into future headliners and the Sound Bodega into a hit factory.