Triggerhouse

JBL: Link Loft

New York City, NY

Challenge

Debut the new voice-activated, multi-room JBL Link speaker system to key media outlets in an immersive setting that demonstrates the product features and benefits.

Approach

Trigger(House developed the ‘Link Loft’ concept, an interactive home environment in the heart of Soho, New York. Overnight, Trigger(House transformed a 5,400 square foot, multi-floor NYC loft apartment into an interactive product showcase where all interior design and decor reflected the JBL brand’s aesthetic. Each room in the home featured an experience with Link speaker system, giving media and guests the opportunity to discover the interconnected and immersive nature of the system in a natural and authentic setting.