JBL: JBL x Jeep Brand Immersion
Novi, MI
Challenge
Transform a basement laboratory into the ultimate immersion experience highlighting the overlap and partnership potential of a JBL and Jeep brand collaboration, anchored by a prototype JBL audio-outfitted Jeep Rubicon.
Approach
Allow for free-flowing engagement with multiple brand touch points built with an aesthetic that focused on Jeep’s rugged persona, including a mock Rubicon shipping crate featuring heat branded diagrams of the vehicle's audio modifications. The space also featured waterproof product displays, demonstrations, and a live music performance amplified through the Rubicon’s custom JBL sound system.
Results
Fifty executive visits later, JBL is well on their way to becoming the premium audio provider for the next generation of Jeep vehicles.
