JBL: Chicago Retail Kiosk
Water Tower Place; Chicago, IL
Challenge
Produce and activate a pop-up retail kiosk within the Water Tower Place Mall in Chicago, IL that not only represents the JBL and Harman brands but yields successful sales throughout.
Approach
Create and install a multi-piece kiosk that allows for effective product demonstrations and optimal consumer flow throughout the space. Also, utilize a well trained sales staff to represent the brand in a respective manner that will lead to positive consumer experiences and overall sales.
Results
During the short period the kiosk was open, the team successfully sold $27.6k worth of products, all while representing the brand in the way it is meant to be perceived.
