JBL: BrandsMart x Miami Heat
Miami Garden, FL
Challenge
Create a shareable moment for fans and drive buzz around JBL, BrandsMart, and Miami Heat player Hassan Whiteside.
Approach
Trigger(House, in partnership with JBL, designed and produced a meet & greet with Miami Heat star Hassan Whiteside. Trigger(House took over an indoor section of BrandsMart and the parking lot of the store for this activation. Along with the opportunity to meet Hassan Whiteside, attendees were able to play games, listen to a live DJ, and participate in video booths with the chance of winning some Miami Heat prizes.
Results
This event saw over 130 attendees as excited fans lined up for the opportunity to meet Hassan Whiteside. The MVP 3-point game, JBL Sound Booth, and Pulse 3 Wall kept fans entertained throughout the activation, resulting in the collection of 125 emails as well. This event helped strengthen JBL’s partnership with BrandsMart and the Miami Heat and their fans, creating a memorable experience for all parties.
